Hard Assets Alliance’s unique fully integrated account works differently than most gold IRAs. Your assets remain fully manageable and liquid on our platform, which requires we be closely integrated with our custodian partner. Just like when opening an IRA with most online stock brokers, your custodian is set when you open you account and limited to our current integration partner.
New HAA IRAs are opened in partnership with Equity Trust, one of the largest custodians for alternative assets (often called “self-directed” IRA investments), administering more than $25 billion in qualified funds for its clients. If you open a new IRA account with HAA, Equity Trust will serve as your custodian and your annual custodial fee will be paid to them. Through this partnership, we can offer the same easy-to-use and powerful trading platform and liquidity options to our IRA account holders as we can to every Hard Assets Alliance account.
Over the years, we have used other custodians. If you opened your IRA account prior to July 2020, your account may be held with The Entrust Group or with Millennium Trust Company. We continue to work closely with both custodians and will support those accounts. However, we do not open new IRA accounts with either provider. All new accounts will be created with Equity Trust, our current preferred custodian partner. There is no requirement to move your assets between custodians, but if you wish to please contact customer service.